Wednesday, September 7, 2011

Action America Launches with National Call for Unity and Community Service


With the 10th anniversary of 9/11 approaching, a coalition of individuals, not-for-profit organizations and corporations, has joined together to create Action America: a not-for-profit, open-source brand designed to unite and activate Americans everywhere to turn the events of 9/11 into positive action. Led by Marquis Jet founder Kenny Dichter and AOL chairman and CEO Tim Armstrong, the coalition currently includes AOL, Boy Scouts of America, New York Says Thank You Foundation and The Council of Fashion Designers of America, among others.

“The 10th anniversary of 9/11 represents a significant emotional touch point for all Americans,” said Armstrong. “With the dedication and opening of the 9/11 memorial this year, we all felt compelled to get involved and create something that would motivate and inspire individuals, corporations and nonprofits to turn all future 9/11 anniversaries into days of volunteerism and community service. In true American spirit, we all want to serve the country and our heritage of freedom.”

Paying Tribute on 9/11:

In 2009, the United States decreed the September 11 National Day of Service and Remembrance. This year, for the 10th anniversary, Action America intends to amplify that call significantly and make this 9/11 the single-biggest day of positive action in history.

To accomplish this monumental task, kirshenbaum bond senecal + partners developed the Action America digital platform, www.actionamerica.com. The new site enables Americans — wherever they live — to serve, donate and share their support.

• Serve. The new site connects individuals to volunteering opportunities in their areas on 9/11.

• Donate. Visitors to the site can easily donate to the National September 11 Memorial & Museum (9/11 Memorial) or the Wounded Warriors Project, a not-for-profit, nonpartisan organization dedicated to honoring and empowering wounded U.S. servicemen and servicewomen.

• Share. The site provides simple tools and ideas for visitors to leverage their own social media platforms to build awareness for the campaign. It also lets visitors upload photos of the World Trade Center and share their personal memories of it.

A Powerful Call to Action:

The new brand, which includes an open-source marketing platform, website, mobile app and iconic logo, was created by kbs+p to be used by any participating individual or organization. The striking, yet simple, logo seamlessly evokes the World Trade Center Towers, the number 11 and America itself through the reference of the stars and stripes. The result is a powerful image that will help us all to remember, while collectively urging us all forward in positive action. Throughout the campaign, participating organizations and media properties will be utilizing the logo in a variety of unique and supportive ways.

Collective Visibility:

Graphic t-shirts, hats, pins, sweatbands and stickers will be available for purchase through the Action America website. Individuals are encouraged to wear Action America products while volunteering to show their support and solidarity. Proceeds generated through merchandise sales will benefit The 9/11 Memorial & Museum and the Wounded Warriors Project equally.

About Action America:

Action America, a nonprofit, is an open-source brand created to unite and activate Americans everywhere to turn the events of 9/11 into positive action. Led by Marquis Jet founder Kenny Dichter and AOL chairman and CEO Tim Armstrong, the coalition currently includes AOL, the Boy Scouts of America and New York Says Thank You Foundation, among others. Action America seeks to make the 10th anniversary of 9/11 the single largest day of volunteerism in American history by activating a digital platform that enables Americans to serve, donate and share their support.

Action America supports any and all 9/11-related organizations and through its website, www.ActionAmerica.com, enables Americans to donate to the 9/11 Memorial or The Wounded Warriors Project, or to volunteer on behalf of organizations of their choice. All proceeds generated through merchandise sales on ActionAmerica.com equally benefit the 9/11 Memorial to support the construction of the 9/11 Museum and the Wounded Warriors Project.

For more information or to learn how you can participate, please visit www.ActionAmerica.com.

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